On Sept. 28 the SHS marketing class will hold its third annual Pink Bronc Day in efforts to raise money for a new cancer research facility in Sheridan.

In the previous years, marketing classes have designed and sold t-shirts intertwining the color pink with the school football team’s motto. The 2012 motto is “Leave No Doubt, We’re all Pinked Out.” This year’s shirts went on sale during early out, Friday, Sept. 21. The friday before the Broncs play the Gillette Camels at home. Students are encouraged to wear the shirts to school and the football game.

The class hopes not only to include students of Sheridan High School, but anyone in the community that wants to participate. The shirts will be on sale in the concession stands before school, during lunch, and after school. They are being sold for $10 each and 100 percent of all profits go to the Welch Cancer Center.

The first two years of the Pink Bronc Day have been very successful, with all the shirts selling out within two days of opening sales. “We set a goal to raise $2000, and we met that goal and exceeded it by a couple dollars,” said marketing teacher Kathleen Pilch.

The class has ordered over 600 shirts this year and hopes sales to be as consistent as the first couple of years. “I hope we sell all the shirts and gain a really big profit for the hospital, it’s a really great cause and I hope everybody in the school will get involved,” said Grace Henderson, a member of the first period marketing class.

The marketing class is using this as a learning experience, as well as a way to apply cause related marketing techniques in the real world. “That’s really the best way to learn about marketing, is to do a marketing project that is a real one rather than just a simulation,” said Pilch. The class not only sells the shirts but makes signs, and participates in advertising around the community.

The class hopes all students and community members will at least wear pink to help raise breast cancer awareness on Sept. 28.